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For organizations to thrive in today’s complex environment, creating and growing a coaching culture, led and championed by its own managers will be key. Andreas von der Heydt has expertly combined evidence-based coaching research with practical business applicability drawn from his profound experience as both executive coach and leader to unpack the key elements for success. His book provides leaders, people managers, and coaches with a powerful and useful framework and implementation plan to leverage in-house coaching as a competitive advantage.

- Sanyin Siang, Thinkers50 Most Influential Coach and professor at Duke University

As a CEO myself who follows and lives a coaching approach to recruit and retain exceptional talent, I can clearly state that this book is a must-read for leaders and organizational development practitioners who aim for excellence. It describes how coaching is a performance activity that impacts leaders, teams, and culture holistically in order to grow and sustain constant change.

- Dr. Ulrike Handel, CEO, Dentsu Germany & DACH

This book consolidates very effectively the essence of leadership and coaching and puts it into an actionable and pragmatic business framework. Through simple, jargon-free language, Andreas von der Heydt helps you with his proposed inhouse coaching model to bring your teams’ heads and hearts together on the journey towards a better and more successful normal.

- Vincent Warnery, CEO, Beiersdorf

Engagement is inspired by clarity and attentive, ongoing support. With his book, based on many interviews and careful attention, Andreas von der Heydt has combined his deep passion for coaching and people development with the knowledge of others to create this very valuable guide to coaching and transformation.

- Rita King, Co-Director, Science House

This book is a timely masterpiece on scalable approaches for coaching. It not only presents a structured approach for the concept of "Manager as a Coach" but also introduces a convincing body of empirical evidence that this coaching proposal is in much demand in today's organizations. I have personally used this approach and made positive experiences with the presented concept. I recommend this book to any leader.

- Ralf Herbrich, SVP Builder Platform & AI, Zalando

Andreas, who is a very skillful and recognized executive coach, elaborates both as practitioner and scholar on how organizations can set up inhouse coaching programs and processes for their managers. This is a brilliant, research-based book and how-to manual for anyone who wants to coach and build high-performing teams.

- Dag Piper, Director CMI, L’ Oreal

Building A Coaching Culture helps to fully grasp the effectiveness of systematic coaching. Using research and his vast practical coaching experience, Andreas von der Heydt honed his proposed blueprint to in-house coaching by considering the perspective of the manager as coach, the employee as coachee, and the organization as an overarching stakeholder. The outcome is an extremely insightful and relevant coaching framework to transform leaders and managers into growth-generating coaches. A priceless book in today’s fight for talent.

- Carol Brown, SMB Lead, Microsoft

Building A Coaching Culture explains how organizations become more purpose-driven, more diverse and inclusive; and as a result, outpace traditional leadership systems. The book presents models and strategies about how managers can become successful internal coaches to establish a superior and lasting coaching mindset.

- Steffen Elsaesser, CEO, Capgemini Invent Germany

There are not many people I can think of who are more qualified to write such a well-crafted and inspirational book on coaching than Andreas von der Heydt. As a servant leader and highly regarded coach, he does a marvelous job by demystifying coaching and in parallel “coaching” us as leaders on how we can become better coaches in a systematic and sustainable manner. If you are passionate about people and talent development, I strongly suggest reading this book.

- Steve Le Rhun, SVP Global Sales, Kantar

Effective coaching facilitates open, honest and direct conversation - all critical components for a thriving diverse environment. Communities of color disproportionately have less access to professional development coaching models. Andreas von der Heydt proposes a powerful way to uplevel and address this systemic gap and common issue within many corporations. This book provides an effective “how-to” set of instructions for any organization to go next-level and is a greatly recommended reading.

- Dehavalyn Black, Principal, Diversity Equity & Inclusion, Amazon

Drawing from his in-depth research on inhouse coaching and his rich experience as an executive coach, Andreas von der Heydt outlines a model and provides inspiration for an implementation plan for organizations to develop their own coaching programs. Owned and driven by their managers. A very powerful combination.

- Michael Ebbesen, General Manager LEGO Korea

Andreas von der Heydt is a widely respected business leader and executive coach, passionate about people development and coaching during his entire career. Great to have him sharing his vast learning, know-how, and experience. This book contains precious insights for any leader in those times where we all lead transformational initiatives to adapt to the new norms and accelerated changes.

- Lionel Ledan, Global VP Customers, Mars

How can an organization scale the coaching superpower, without bringing in an army of external coaches, something that can be costly and may only have a temporary impact on the culture? Andreas von der Heydt has a lot of experience about how to implement an organizational and systemic coaching culture. In his excellent book, he coaches you through an innovative and practical, 5-step implementation plan to build a durable and sustainable coaching culture in your organization.

- Nadya Ichinomiya, Exec Director & Head of Agile Center of Excellence, Sony Pictures

This is the first book – written by an experienced leader, coach, and scholar - which thoroughly discusses how coaching can be structurally implemented within an organization. Regardless of its size and industry. If organizations follow the proposed strategies and methods, they’ll be able to provide more effective and people-focused support to their employees and managers. Von der Heydt’s book is full of practical and relevant tools that will help to guide any organization in its quest to successfully compete and lead.

- Dr. Ernesto Marinelli, SVP Head of Global People Success Services, SAP

Neither leaders nor coaches are born. They’re made. That’s the good news. The bad news is that many organizations don’t know how to do that. Until today. Until this book, which is a true gem, was published. Andreas von der Heydt explains in a relatable and simple manner the prerequisites of successful organizational coaching, how to implement it in 5 phases, and how to tackle and mitigate associated risks. Based on an thoughtful analysis of the evolution of leadership and organizational learning he underlines that coaching should become a complementary technique in every leader’s tool box.

- Holger Seim, Co-Founder & CEO, Blinkist

Whoever received coaching from Andreas von der Heydt will be extremely delighted that his coaching wisdom is available to us all over again. Enabling organizations to build managers as coaches builds a strong internal muscle for a constantly coaching/learning organization. Andreas’ insights in this book are bound to become a must have in all organizations that want to empower their managers and teams to maximize feedback and learning agility. I highly recommend this book which is a masterclass in organizational coaching.

- Rupalli Thacker, Program Leader Learning Strategy, Facebook

Andreas von der Heydt’s approach to the development practice of Manager as Coach (MAC) is both unique and timely – it’s unique because it blends his decades of real-world experience in leadership and coaching roles with innovative companies, with the rigor of vetted academic research that’s pure alchemy for development of not only the managers and employees, but also the organization as a whole!

- Jerry Picco, Head of Leadership, Learning & Talent Europe, Daiichi Sankyo

Coaching, like other leadership techniques, can be very effective in assisting people to overcome hurdles and to grow and evolve. Especially when explained and demonstrated by someone like Andreas von der Heydt who like no one else embodies an invigorating blend of thought leader and empathetic people developer. This book will challenge you and your organization to move from a problem-focused approach to a vision-based one; to bring out the best in your teams, company, and you.

- Dr. Marta Ra, CEO, Paracelsus Recovery

Coaching and mentoring remains a key gap across industries after the pandemic. Andreas von der Heydt walks you through a very well-reasoned, eight-dimensional framework to ensure your business addresses this gap and thrives going forward as we enter the Future of Work.

- Chris Mattmann, Chief Technology & Innovation Officer, NASA Laboratory

In this excellent book Andreas von der Heydt synthesizes his impressive leadership and coaching knowledge and experience related to the development of an organization-wide infrastructure to build high performance teams. Over the past two decades, Andreas has run innovative coachings for organizations of all types and sizes. For senior executives and young managers. He’s a humble leader, coach, and mentor. This is a must-read book if you want to develop a digital and entrepreneurial culture within your teams.

- JJ Delgado, General Manager, MOVE Estrella Galicia Digital Business & Venturing