ANDREAS Coaching

Hi, I'm Andreas!

It's a great pleasure meeting you.

I’ve been working as a coach for over 20 years. As a business and people leader with various leading organizations around the globe as well as a formally trained and certified business and leadership coach. My doctoral research and dissertation focused on how managers can become impactful coaches. I’ve coached more than 1,000 individuals in formal coaching sessions over the years. Both as an inhouse and an external coach. Senior executives, young professionals, entrepreneurs, and others. From very big organizations to small companies. In industries such as consumer goods, retail, technology, services, media, entertainment, and healthcare. In Europe, Asia, and the U.S. I was a founding member at Amazon Germany’s inhouse coaching program and a founding member of L’Oréal’s mentoring program in Germany.
I had the pleasure and privilege to train and work with some of the best coaches both in Europe and the U.S. My most recent book Building A Coaching Culture proposes an empirically researched and validated model of eight dimensions of inhouse coaching as well as a five-step implementation plan which can be used by any organization as an effective framework to embed coaching skills to create a sustainable and growth-generating coaching culture.

Coaching Philosophy and Approach

I have a strong passion for assisting others to succeed. I believe that everyone carries all resources in order to grow. My coaching approach is progressive, supportive, and strongly goal orientated. As a coach, I consider myself as a facilitator who assists the coachee in finding their own answers. This requires active participation from the coachee and value-adding facilitation and process management from my side.

As such, coaching is very effective and change-inducing. It’s different to e.g. mentoring or advising where we would more or less tell or suggest the coachee what to do. I have developed my own distinct and very effective coaching approach which entails, among other aspects, elements and techniques of the following main coaching schools of thought: Systemic Coaching, Stakeholder Centered Coaching, Neuro Linguistic Programming (NLP) Coaching, Provocative Coaching, and Active Inquiry Coaching. Depending on your individual context, personality, challenges, and objectives, I will combine various approaches and techniques to assist you in the best possible way.

Learning & Development
Leadership Development

Professional BackgrounD

As a Board Member at Tchibo, Vice President Merchandising at Chewy, Director Talent Management & Development at Amazon, Managing Director of Amazon in Germany as well as in various senior leadership roles at L’Oréal, I’ve always loved building great businesses run by exceptional teams and talents. I worked and lived in Europe, Australasia, and the U.S where I oversaw multi-billion-dollar businesses. My background is in management, team training and development, sales, and marketing. I possess comprehensive work experience in Technology, Consumer Goods, Retail (off- and on-line), and Services.

I studied management and economics at Ludwigshafen Business School, Germany a well as in Salamanca, Spain and in Nagoya, Japan. Parallel to my work, I did an MBA at Henley Business School in the UK and a Doctor of Education (Ed.D) at Northeastern University in Boston, USA. My specialization is in organizational leadership and coaching.

Some Personal Info About me

I’m a native German speaking English, French, Spanish, and some Japanese. Happily married for over 20 years to my remarkable wife Bianca with whom I have two amazing daughters. In the last 25 years, I was lucky to have studied, worked, and lived in 9 countries on 4 continents. I wrote several books and love to blog. Some of my articles are featured in Business Insider, WSJ blog, World Economic Forum blog, and other publications. My latest book is about how organizations can create a Coaching Culture. Besides writing and reading, my hobbies are sports, traveling, theater, and spending quality time with family and friends. I cherish the motto that life is about living, loving, learning, and helping others!

Leadership Development

I´M LOOKING FORWARD TO YOU!

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